Simple Actions – campaign
The Simple Actions campaign aimed to support and encourage 50,000 NHS staff on Merseyside to cut waste, conserve energy, and reduce carbon. Devised and delivered by the Carbon Collective, a group of NHS Trusts on Merseyside dedicated to reducing their carbon imprint, the campaign was themed Simple Actions by staff to reinforce the message that simple actions can contribute to substantial savings.
In the first week alone the campaign reached 1170 staff and generated 350 ideas through “Ideas Trees” planted strategically in the reception area of each Trust. The campaign was based around a website and on-line toolkit which was used by communications teams within the Trusts, along with weekly news alerts and regular newsletters. A suite of support material, co-designed with staff included posters, leaflets and stickers in every workplace, exhibition stands and promotional materials.
The campaign has included events and activities to keep staff interested, while also involving visitors and patients. A ‘Quick Carbon Quiz’ to win a bike attracted 2,000 entries and performances by the Simple Actions Orchestra – a youth group using instruments made from recycled hospital waste- entertained more than 500 staff. Around 50 hospital volunteers also threw their weight behind the campaign, persuading people to get involved and spreading the word about Simple Actions.
Source: The ‘Carbon Collective’ group of NHS Trusts on Merseyside.
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